It was VERY cool to attend an Apple Store event for the very first time.
Here's my archived blog entry of the event.
I didn't bring my camera in since I was too busy with other matters, but I found these photos on MacMinute by photographer Jack Rowland: "The line for the Panther launch at the International Plaza Apple Store in Tampa, Florida began forming around 6:30 p.m. The doors opened right at 8:00 p.m to cheers an applause from the Apple faithful. Each person who entered the store was greeted with a handshake and a smile from the store staff. I estimate that more than 300 people were in line at 8:00 p.m. With a 10% discount on all hardware and the same discount on everything else in the store if you bought Panther, everything was selling at a brisk pace. I left around 10:15 p.m. and about 100 people were still in line, since the staff was controlling the number of people in the store."